In an article by Terri Giuliano Long on IndieReader.com, founder of Smashwords, Mark Coker, says, “Our brains are wired to process images faster than words. When we see an image, it makes us feel something.” A great cover can “help the reader instantly recognize that this book is for them.”
We all know how important good cover art is for a published book. It’s even more important for self-published authors when competing with traditionally published books on the market.
The perfect book cover does three things:
- Grabs attention
- Gathers further interest
- Gets the sale
Getting the sale usually depends on other factors such as: genre, price, back cover description, interior quality, etc. However, a great book cover should get you one step closer to a sale.
Where to Start
Start with writing down your book cover goals and ideas. Depending on your book’s genre and audience, you should have specific goals in mind when planning your perfect book cover.
Erotica: Do you want to portray a specific scene from the story? Do you want sexy cover models? Do you want the mysterious bookstore-appropriate cover like the Fifty Shade books?
Romance: Do you want the hero and heroine to attract your readers? Want silhouetted images or specific body parts so not to throw off your readers and their interpretations of your characters? Would a pretty rose or other object better signify your book’s message? What about colors, does red match the personality, theme or mood of your book?
After you have an idea of what you want to portray, you start looking for a professional cover artist.
Professional Cover Artist
Sure, you probably can whip up a book cover over the weekend using GIMP or some other free graphic manipulating software. But unless you are a skilled graphic designer or a pro with Photoshop you should probably look to someone who creates book covers for a living to assist you.
Cover artists are professional not only because they know how to manipulate images and graphics, they also understand book covers and the genres they create them for. They have specific ideas about the right kind of feel for the genre, the perfect placement of text, fonts and images, they use the highest resolution of the perfect stock photos, and more. Some may even design promo material for you (bookmarks, Facebook headers, etc.) which will come in handy when marketing your book.
Are you still in control?
Of course, you are in control of your book cover. You provide very detailed descriptions and examples of what you desire for your book cover to the cover artist, and they try their best to deliver, usually not stopping until you are absolutely satisfied with the cover. Some cover artists have limits to the amount of revisions you can make, which is understandable if you consider they have other clients and projects to tend to as well.
Will you own the cover rights?
Yes. If you are a self-published author, you are paying for the full rights to use the book cover in any way you please, provided the cover artist acquired the necessary stock photo rights. Still, I would advise you to clarify this with the designer ahead of time.
Aren’t the pros expensive?
It depends on who you work with, your exact needs, and your budget. Sure, a full cover wrap is more expensive than an e-book cover, because you only need a front cover for an e-book as opposed to the front cover, back cover, and spine for a POD paperback. Custom book cover designs cost more than a pre-made cover design. Higher resolution photos cost more for the cover artist, so in turn, they’ll cost more for you. It all depends on your needs.
You said, “Pre-made book covers?”
Yep. You can get pre-made book covers for as low as $25 through some cover artists. The best book cover designers have an online portfolio where you can browse covers through genres or themes. But remember, it’s on a first comes, first served basis. In other words, once a particular book cover is sold, it is gone forever. And although they are pre-made, the artist will still customize the cover with your author name, book title, series title, tagline, etc. For authors with a low budget or debuting, using a pre-made cover can be your best bet.
Finding Professional Cover artists
Finding a professional book cover designer is as easy as Google. Below is a list of a few I’ve either worked with or checked out myself.
Variety of genres.
Art by Karri | http://artbykarri.com/ | Prices starting at $45
RomCom Pre-Made Book Covers | http://www.romcon.com/pre-made-book-covers | Prices starting at $125
Farah Evers Designs | http://www.farahevers.com/ | Prices starting at $50
Mina Carter Designs | http://art.mina-carter.com/ | Prices starting at $40
Cover Art Collective | http://www.coverartcollective.com/ | Prices starting at $30 (This link also lists 10 other book cover designers)
Amazon.com KDP Cover Creator | https://kdp.amazon.com/self-publishing/signin | When publishing on the KDP platform you now have an option to create your book cover complete with images and templates | currently priced at FREE
Selfpubbookcovers.com | http://www.selfpubbookcovers.com/index.php | prices at $69
Mallory Rock (Graphic Artist & Interior Formattor) | http://www.malloryrock.com/ | prices (must query)
Suggested by blog readers & visitors:
Scarlet Tie Designs Pre-made Book Covers | http://scarlettiedesigns.weebly.com/ | Prices starting at $30
Meredith Orioli – Graphic Designer | https://www.facebook.com/pages/Meredith-Orioli-Freelance-Graphic-Designer/1430358920512362?ref=hl | Prices (must query)
You know some great and affordable book cover artists? Let us know about them in the comments.
When it comes to cover art, this post will help you get started. Now you know what to expect, where to look, and what to budget for your book cover design. Is there anything you would like to know more about? Let me know in the comments.