In the writing industry, authors often guest blog on an independent book blogger’s blog to promote their latest book release. In the freelancing industry, writers are propositioned or paid as freelance writers to share their expertise on a blog. No matter which tier you fall under, it’s always best to leave a good first impression. It doesn’t matter why you guest blog, but by applying these courteous and memorable steps, you increase your chances of getting invited back to the blog and making a good first and last impression.
1. Thank the host.
Remember, a simple “thank you” is still a universal courtesy of appreciation. Any chance you get, in the initial email, the comments of the blog, or even in the post itself, thank your host for inviting you to their blog, or for featuring you and your post that day, etc. Being sincere can get you far, however, thank your host even if you just want to turn on the charm.
2. Encourage comments, feedback and engagement.
Don’t just sell, sell, sell, and blah, blah, blah. Welcome feedback. At the end of your post, ask your audience questions. Show your personality. Ask them to share your post with their friends and followers. And join the comment discussions, which bring us to…
3. Reply to comments.
This is a big one. How rude is it to have your guest post go live and you’re nowhere to be found when the comments start rolling in? If you did a good job you should expect comments. Naturally, commenters expect a reply. They’re talking to you, about you or your work, so show your gratitude for their time and their comments by responding to them.
4. Share the blog post. Spread the word:
You’ve asked your audience to spread the word, so jump on that bandwagon and share too. Bring in more readers for your host as she brings in more awareness of you, your product, or whatever else you have to offer. Plus, the more people who know of your post, the more exposure, right? So don’t forget this important step.
5. Research. Familiarize yourself with the host’s blog.
• Become a regular reader.
• Engage with the blog by sharing posts, leaving comments, and signing up to the newsletter.
• Know the subject matter, the mission, the average post lengths, and the personality of the blog.
6. Research. Know your target audience.
No matter if you’re blogging to promote your latest book or as a paid gig, you must always be aware of who you are speaking to. Know your audience. Hopefully you’ve done your research before arranging a guest post spot. Questions I’ve asked myself about this blogs: Are you speaking to professionals or amateurs? Published or unpublished authors? Indie published or traditionally published? Fiction writers or non-fiction writers?
Now ask yourself, does the blog target a specific group, age-range or education level? You’re more successful at reaching your goal if you know who you’re talking to and how best to get them to listen to your message, by doing your research.
7. Make being a guest easy for your host.
• Hit or beat deadlines.
• Provide all information, links, images, etc., your host needs.
• Have questions? Ask them sooner rather than later.
• Give your host the time she needs to respond to your emails and to handle any concerns.
• Send reminders if need be.
8. Smile for the camera.
Registar a Gravitar (a Globally Recognized Avatar) with an updated bio pic for Gravitar enabled website, such as WordPress, for comments, and/or supply the host with an updated pic of yourself to incorporate into the blog post. People want to see the person behind the post. They want to see who’s “speaking” and who they’re speaking to when commenting.
9. Learn the general rules of blogging and the rules of the blog.
• Learn and follow the host’s rules and guidelines.
• Learn the proper way to reply to commenters, how to engage with your audience, and write for your audience.
• Learn how to format posts, how to write engaging headlines, etc.
10. Be yourself and have fun.
Most importantly, yep, be yourself. Show your personality and go into it with positive thinking. If you think of guest blogging as a chore, guess what, it becomes a pain. This can result in you slacking off on one or more of the above tips and not having a good experience or results.
If you have a chance to guest blog go into it with excitement. This is your chance to get the word out about what you have to offer. Apply the tips above and don’t be surprised when your host welcomes you back with open arms. Do you find this information helpful? Please leave a comment and tell me so. And feel free to share.