When I browse titles of articles and blog posts, I look for headlines that jump out at me, a title that states something similar to the information I’m seeking at that particular time. For example, if I’m looking for tips on writing great headlines, the article titled “How to Write Great Headlines” catches my eye.
When I begin reading the article, I’m expecting the answers to my questions immediately. I mean, that’s the point in reading the article, right? So when I have to skim through several paragraphs of, “Me, I, we, us,” etc., I immediately get bored. Just get to the point already!
Why we get bored
You probably skimmed (or skipped) the first two paragraphs because you wanted to get to the point. And that’s my point exactly. You didn’t click on this post to know more about me and mine. You clicked to get information, to satisfy a curiosity, to know WHY. And the reason is…
No one cares about you.
As harsh as it sounds, it’s true. No one cares about YOU, the world only cares about what it can get FROM you. I know it sounds negative, but there’s a lot to learn from the negatives. Life isn’t always sunshine and rainbows and sometimes it helps to know the harsh truths.
It might lessen the blow to know there are exceptions, but here’s the blunt truth.
- Unless you are well-known, famous, or a celebrity in your own right, nobody cares about you, your experiences, or your opinions.
- Unless you’re doing something interesting, involved in something extraordinary, doing something that can affect a massive group or cause, or provide a service where your opinion or your experience matters (i.e. a psychic, a doctor, a journalist, a politician, an activist, expert, etc.), people will skim or skip whatever you’ve written especially if you begin your piece with I, me or my.
For instance, in my posts 4 Mistakes I’ve Made in my Writing Career that You Can Learn From and 4 MORE Mistakes I’ve Made in my Writing Career that You Can Learn From, I mention “I, me and mine” because I have to tell you my mistakes and what I learned from them in order for YOU to learn from them. It makes sense, right? Otherwise, where’s the takeaway?
How to keep people Interested
If you have a story to tell …
- Make sure your story pertains to others, make sure it’s helpful, and make sure it’s relatable. Talk about how your manuscript rejections made you stronger and how your readers could become stronger from rejections too. Pertains to others? Check. Helpful? Check. Relatable? Check.
- Tell a story that is valuable to readers and is sought out. For example, tell the story about how you worked at a bookstore, quit your job, and became a national bestselling author, selling your book’s film rights to movie producers. Hugh Howey, anyone?
- Make sure you stick to the necessities. Don’t wander off topic talking about your toe nail color, unless that is the topic. Unless your toenails have something to do with your blog post or article, don’t include it. Sure we want to see a little bit of your personality, we want to get to know you a bit, but most of the time we’re thinking “get to the point already!”
- Keep your bio for the end of the piece. Yeah, it’s important your readers know you have a Master’s degree in Philanthropy, you’ve won three Nobel Prizes back-to-back, and you saved thousands of endangered baby seals (are these things logical?). However, including that information at the bottom of your piece will keep people interested in your piece without getting distracted with an opening paragraph of your accomplishments … and in first person at that. Again, unless you are specifically writing about those topics, or your accomplishments are the focus of your piece (in regards to teaching and helping others, I assume), leave the “I, me and mine” for your bio.
Now, I can go on and tell you the story about where I got the idea to write this post, but you’d just get bored.